From A Cloud Of Complexity To Clear Priorities And Investment Focus

📹 Key moment: 2:10 - Danny explains how mapping the problem made it actionable

The Results

Client: Danny Ballam | Founder, Entropica

Timeline: 12 weeks

Stage: Deep-tech startup building hardware + software in a complex, regulated market

Primary challenge: Too many moving parts and no clear way to prioritise what mattered most
What changed: Structure, prioritisation, and clarity on the path to investment readiness

Outcome

Clear prioritisation aligned to investment readiness
A tighter, more focused pitch deck
Better decisions about what not to include
A realistic, staged to-do list that reduced overwhelm

"If you're a visionary - which most founders are - this fills a real gap."

The Challenge

Entropica was tackling a genuinely hard problem: new heat-pump technology in a fast-moving, highly regulated sector.

Before

Multiple stakeholders, regulations, and technical challenges competing for attention
A lot of complexity living "in the founder's head"
Difficulty deciding what to focus on now vs later
Investment readiness was the goal — but the route wasn't clear

The Shift

The work focused on getting everything out of Danny's head and into a structured, usable format - then turning that into action.

After

Clear mapping of customers, problems, and priorities
A structured plan rather than a mental backlog
Short-term actions separated from longer-term work
Confidence that effort was going into the right things

"There was a cloud of challenges in my head."

"Getting it down on paper in a clear way made it actionable."

The Turning Point

The biggest shift came from structured mapping using the iMVP framework.

"Having you guys help structure that cloud of challenges into something actionable was invaluable."

This wasn't about adding more ideas, it was about removing noise.

What Made the Difference

Danny's take:

"It's very informal, very casual — but no messing around. Stuff gets done."

"It makes getting on with the right things much easier."

"You're natural integrators - and that's a huge hole in the market."

Ready to Turn Complexity Into Clarity?

Struggling to prioritise what matters most?

👉 Take the Founder Clarity & Evidence Scorecard and get a clear view of where to focus your energy next.

Or book a 15-minute diagnostic call and we'll talk you through your next move.

Who This Is For?

Visionary founders working in complex or technical domains
Founders preparing for investment
Teams without a natural integrator in place