From Overwhelming Idea to Validated Business with Real Momentum
Angel explains how community traction validated the idea: 8:20
The Results
Client: Angel Takooree — Co-founder, Dot & Dash Consulting
Timeline: 12 weeks
Stage: Side-hustle founder with a strong mission but an unfocused product idea
​
Primary challenge: Overwhelm from trying to solve too many problems at once
​
Results
-
Built a community of 100+ people, with 50 actively engaged early on
-
Validated demand before committing to full product build
-
Shifted from assumptions to evidence-led decision making
-
Created accountability and momentum through structured prioritisation
What changed: Clear focus, prioritisation, and early validation through real-world traction
"Be prepared to have your ideas challenged — but in a good way. It allows you to pivot and think differently, without losing what matters."
The Challenge
Before working with Trove, Angel had a powerful, lived-experience idea, but it was too broad to move forward confidently.
Before
-
A big, emotionally driven idea trying to solve too many problems
-
Difficulty narrowing the audience and defining what mattered first
-
Overwhelm caused by lack of focus and prioritisation
-
Uncertainty about whether the idea was truly viable
​
The Shift
Through a series of structured workshops and mentoring sessions, the focus shifted from building an app to validating the real need first.​
​
After
-
Clear mission and personal "why" driving decisions
-
A defined niche: neurodivergent entrepreneurs
-
A community-first approach that validated demand quickly
-
Sustainable pace without founder burnout
​
​
"I was trying to solve lots of problems at once. I had this big idea, but it was overwhelming."
"It feels more sustainable now. I'm not burning myself out trying to do everything."
The Turning Point
The breakthrough came early, in the very first session.​
​
"You and Chris helped me step back and ask: why am I doing this, and why should it be me?"
That clarity unlocked momentum and made later decisions easier.
What Made the Difference?
Angels take:
"The focus and prioritisation in every session made a massive difference."
​
"It helped me understand why I need to do things in a certain order."
​
"It wasn't just science, it acknowledged the emotional complexity too."
​
"If you want a quick, effective way to work out what you need to do next — this is it."
Ready to Find Your Focus?
Wondering what you should focus on next?
👉 Take the Founder Clarity & Evidence Scorecard and see where to apply your energy.
​
Or book a 15-minute diagnostic call and we'll show you what to focus on.